World Series of Poker Brand No Longer in Possession of Caesars After Being Sold for Half Billion USD

The World Series of Poker (WSOP), a renowned poker tournament series that’s sponsored by Caesars Entertainment and is hosted annually in Paradise, Nevada, US, is no longer related to the aforementioned enterprise in terms of any intellectual property ownership.

The World Series of Poker (WSOP) brand’s intellectual property rights were sold by Caesars Entertainment, Inc., the largest casino-entertainment (whose sportsbook stands out for dollar bets) company in the United States and among the most diverse casino-entertainment providers globally, to NSUS Group Inc., a renowned iGaming investment group that has successfully launched several ground-breaking ventures, including the avant-garde online poker room, GGPoker. A $250 million promissory note secured by the WSOP intellectual property assets, as well as $250 million in cash, are included in the transaction, which has a total value of US$500 million. The note is due five years after the transaction closes.

In exchange for this deal, Caesars has obtained the right from NSUS to carry on the 20-year legacy of holding the WSOP’s main live tournament series at its casinos in Las Vegas for another 20 years. Furthermore, Caesars-operated land-based poker clubs will maintain their WSOP logo, and Caesars destinations will continue to have first dibs on hosting live WSOP Circuit (WSOP-C) tournaments in the future.

About WSOP

The World Series of Poker, which is a component of Caesars Entertainment’s Caesars Digital operations, is the biggest, wealthiest, and most prestigious gaming event in the world. It has given out over $4 billion in prize money and is known throughout the world for awarding gold bracelets, which are the most sought-after prize in sports. The WSOP is the oldest poker tournament, having been around since 1970 and offering a full schedule of events in all the major variations of the game. In 2024, the event set two records for the series: 229,553 contestants attended Paris Las Vegas and Horseshoe Las Vegas, and over $438 million in prize money was awarded. Furthermore, the WSOP has effectively expanded its brand abroad and forged ground-breaking partnerships in digital media, television, and corporate sponsorships.

The World Series of Poker (WSOP) now boasts a portfolio of events that includes the flagship event in Las Vegas, the roughly 40 WSOP Circuit Events held annually across five continents, WSOP Europe (from 2007), and WSOP Paradise (since 2023).

What’s GGPoker?

With players from all over the world, GGPoker is the largest poker room in the world. In order to improve gaming experiences and make poker more enjoyable than ever, it offers a variety of cutting-edge games and features, like the patented “Rush & Cash” poker, “All-In or Fold”, “Flip & Go”, etc.

The world record-breaking WSOP Online main event was presented by GGPoker in 2020. GGPoker won the SiGMA Americas Gaming Awards’ Online Poker Operator of the Year Award in 2022, making it the biggest online poker room in the world. For the second year in a row, the WSOP 2024 Main Event saw over 1,100 GGPoker players register, smashing previous attendance records.