1xBet Becomes Maiden Sponsor for Official International Volleyball Competitions Coming from Betting Industry

A five-year global sponsorship deal has been signed between Volleyball World, an official partner of the International Volleyball Federation (FIVB – volleyball’s global governing body), and 1xBet, a betting company registered in Cyprus. This innovative partnership, a first for the sport, will include beach and volleyball competitions.

Through the collaboration, 1xBet will make full use of the digital channels offered by Volleyball World and the branding that’s displayed during live games and happenings. It includes important volleyball competitions like the Volleyball Nations League (VNL), Volleyball World Championships, and Club World Championships, as well as notable beach volleyball events like the Beach Pro Tour (BPT) and the Beach Volleyball World Championships.

Thanks to volleyball’s widespread appeal, 1xBet stands to gain from the sport’s global appeal, increasing its exposure and brand visibility abroad, the Volleyball World website wrote.

1xBet’s Global Reach Ought to Help International Volleyball Get to New Audiences

In response to volleyball’s growing popularity (with over 800 million fans and significant global involvement, it’s currently the fourth most popular sport in the world), this deal marks the sport’s first-ever global betting sponsorship. Volleyball World is expecting that 1xBet’s global reach (operates in over 62 countries with a daily player base of 700,000) would help them get to new audiences, propel volleyball’s commercial growth, and increase awareness of the sport.

At the beginning of this season’s Volleyball Nations League (VNL), a commercial yearly international volleyball event contested by the senior men’s and women’s national teams of the members of the FIVB, in May of this year, 1xBet was introduced as the organization’s official partner for the first time.

Bets on favored teams can be placed through mobile bookies, allowing fans and enthusiasts to further indulge their passion for the ongoing Volleyball Nations League 2024.