Serie A Champions Inter and Highly Successful Swedish Sportsbook Betsson Reach Jersey Sponsorship Agreement

Soon, Inter Milan will make public their partnership with the Betsson sportsbook, which will take over as the primary jersey sponsor for the team.

Betsson, the new shirt sponsor of the Italian men’s football champions Inter Milan, will take over from Paramount+, whose contract expires at the conclusion of the season. Betsson is a well-established and profitable Swedish betting company. They were founded back in 1963; they confirmed a record-breaking year for 2023, helped in the last quarter by record-breaking client activity and robust numbers. The corporation, with its headquarters in Stockholm, had a 22% increase in revenue to €948.2 million in the year ending December 31, 2023. Organic revenue growth was 40%.

The two parties’ agreement stretches back several months, as the Italian media explained. A three-year deal between Inter and Betsson will shortly be signed, giving the “Nerazzurri” access to 30 million euros a season. Compared to the club’s previous deal with Paramount+, which only brought in 11.5 million annually, this will be a significant improvement. Thus, these rising numbers reflect the rising stature of the most recent Serie A champions on the global scene.

If not for the recent ownership scandal, the club would’ve made the agreement public, according to the media. The deadline for Suning Holdings Group to pay Oaktree Capital Management back was missed two weeks ago. As a result, the US-based investment business was able to acquire the majority of the Chinese firm’s interests at the club. Because of this, a general assembly gathering to elect a new board of directors and club president had to be held.

Veteran Former Executive at Juventus Named President of Inter Milan

Beppe Marotta is Inter’s new president. The 67-year-old will succeed Steven Zhang in the presidency. Zhang is the son of Zhang Jindong, a Chinese billionaire and the founder and chairman of Suning Holdings Group. Shareholders of Inter convened to approve a new board of directors. Naturally, the departure of Suning, the previous owners, and Oaktree’s appointment as the club’s new leader are reflected in the new board.
Marotta, the seasoned executive who formerly worked for Juventus and Sampdoria, has already played a significant role at Inter behind the scenes. Since 2018, he has served as the CEO of Sport for the “Nerazzurri”. The 67-year-old has been leading Inter’s transfer strategy for a number of years from that role.

Inter Will Declare Betsson Agreement Soon Following General Assembly Meeting

The Italian club, which has just won their 20th championship title despite being set as the second-biggest pre-season favorite (just behind Napoli) by football betting sites with good reputations, got back to its regular business after these corporate matters were resolved and the General Assembly meeting was over. This will entail approving their agreement with Betsson and agreeing to a contract extension with Lautaro Martínez, the club captain.

In addition, “Nerazzurri”’s contract with eBay is about to expire, so they’ll be looking to the market for a new shirt sleeve sponsor.