Leading Multi-Content Live Betting Supplier SIS and bet365 Strike Pact to Offer eSoccer Markets

The provider of live betting content, SIS, is expanding the scope of its eSports alliance, making an arrangement with bet365.

Sports Information Services (SIS) is the industry’s top multi-content provider of live betting opportunities around the clock. It also offers production services and content for the betting industry, including horse racing and greyhound racing. SIS and bet365 recently announced a partnership that will give the well-known British gambling company access to a wide range of eSoccer markets by integrating its H2H Global Gaming League. The league features eBasketball as well and was created especially for sportsbooks.

According to Paul Witten, Managing Director of SIS EMEA, the company is thrilled to introduce its eSoccer product as a part of their ongoing cooperation with bet365: “It’s evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities, and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

With the inclusion of eSoccer, bet365 customers may gamble on over 150,000 events. Through its profit delivery, SIS’s H2H Gaming League offers operators a value boost of up to 10%.

SIS Keeps Expanding Its eSports Enterprise

Recently, SIS has worked to improve the eSports options it offers. In collaboration with bet365, the business introduced eBasketball in Kentucky earlier this year. Kentucky emerged as the third American market to feature eSports content from SIS. Through its partnership with bet365, SIS launched its competitive gaming business in New Jersey in 2022. Later, the business would enter the Colorado market thanks to an agreement with Betsafe.

Additionally, SIS has added a new employee to improve its eSports offerings. Peter Camden was named by the company as its Competitive Gaming product manager last month. Camden has worked at betFIRST and Mybet during his more than 20 years of gaming experience.

Bet365 Becomes Highly Popular Among Young Sports Bettors

In the age groups of 21–24 and 25–34, bet365 was the best sportsbook in the USA at the end of May, surpassing both FanDuel and DraftKings. In the month before the study, 31% of bettors in America who were between the ages of 21 and 24 had placed a wager with Bet365. Merely 14% of the age group spanning from 21 to 24 was classified as potential wagerers.

In general, bettors believe that bet365 is a safe and secure operator. No fraud has been found in the 24 years of its existence. Deposits are processed quickly, while withdrawals can take longer than at some other sportsbooks on the list of online bookmakers considered reputable. At bet365, wagers can be made quickly, and cashout is a simple process.