International Basketball Federation (FIBA) Makes 1xBet Official Partner
The new global partner to support all FIBA (International Basketball Federation; original name, in French, Fédération Internationale de Basketball) national team tournaments, including basketball and 3×3 basketball, is an online gambling company, 1xBet, which has taken over a variety of international markets.
Through December 2027, 1xBet will serve as FIBA’s sole global betting partner, according to a new relationship announced by the world’s basketball governing body.
By supporting all FIBA national team competitions, the Limassol-based gambling company possessing a Curaçao license, whose gaming platform receives over three million monthly visits from registered users (data from 2023), will take advantage of basketball’s global reach and growth to increase its brand visibility globally over the course of the three-year partnership. Both basketball and 3×3 basketball fall under this category. The relationship between FIBA and 1xBet, a prominent “player” in the betting market, which is confirmed by this betting site’s list too, and a longtime sponsor of top sports leagues worldwide, demonstrates both organizations’ dedication to basketball.
What Does Agreement Cover?
All significant senior FIBA national team competitions for both men and women are covered by the deal, and 1xBet has exclusive rights in the sports betting and online betting markets.
In addition to its primary rights under the Global Partner package, 1xBet will offer a Game Predictor for worldwide fan interaction and a digital presence on FIBA’s social media platforms. Both sides also hope to include digital advertising in important FIBA tournaments, which will allow 1xBet to investigate a wide range of prospects in niche markets across the globe.
Through this cooperation, 1xBet is to contribute financially to FIBA’s efforts to combat match manipulation and illegal basketball betting, with the goal of preserving the sport’s integrity globally. As part of the deal, 1xBet will also designate a Single Point of Contact for integrity, who’ll work closely with FIBA to support intelligence gathering and investigations about integrity.
With collaborations with other respectable sports and eSports tournament organizations, 1xBet is well-known among sports fans and has already sponsored a number of sports entities, including football entities FC Barcelona, Paris Saint-Germain F.C., LOSC Lille, Italian Serie A, CAF (Confederation of African Football), and eSports tournament operator ESL. Other international sports umbrella organizations have also cooperated with 1xBet besides FIBA. For example, the International Volleyball Federation (FIVB) inked a global sponsorship agreement with the gambling operator through Volleyball World, its official partner.