2 Esports Powerhouse Organizations NAVI and FaZe Clan Close Betting Partnerships
GG.BET and Natus Vincere extended their collaboration until 2024, and Rollbit Casino signed a multimillion-dollar sponsorship agreement to support FaZe Clan.
With the goal of increasing the popularity of eSports, global betting brand GG.BET has announced that it will be extending its collaboration relationship with eSports club Natus Vincere until 2024. As part of this deal, the two parties will work together on offline projects and content production.
As Natus Vincere’s longstanding partner, one of the best eSports betting sites on the market, GG.BET, has consistently supported the Ukrainian team’s Counter-Strike squad in international competitions. Through the relationship, the bookmaker was able to arrange a number of offline events for eSports enthusiasts worldwide in just 2023. For instance, the GG.Gathering arrived in Rio de Janeiro in the spring of 2023, giving club supporters the chance to meet and sign their idols in person. Then, throughout the summer, GG.BET organized a thrilling show match in which Natus Vincere and Team Vitality engaged in a friendly competition. You may check out the company’s distinctive video reviews, interviews, and even amazing shows with Natus Vincere players on its YouTube account.
The GG.BET brand, also based in Ukraine, has been steadily expanding among its intended demographic. Through their collaborative ventures, they were able to reach more than 67 million esports fans in 2023.
In addition to being the first team to win a Global Offensive Major at PGL Major Stockholm 2021 without surrendering a map, Natus Vincere, popularly known as NAVI, was the first team to win all Counter-Strike Majors in a single calendar year, having won Intel Extreme Masters IV, ESWC 2010, and WCG 2010.
FaZe Clan + Rollbit
One of the biggest eSports and gaming entities, FaZe Clan, has revealed a multi-million-dollar sponsorship agreement with cryptocurrency gaming platform Rollbit. Support for the Counter-Strike 2 squad of FaZe Clan was part of the arrangement.
The world rankings for developer Valve are led by the FaZe Clan team. The US organization didn’t disclose the precise sum of the settlement or the duration of the agreement. Since Rollbit isn’t accessible to users in the US, the arrangement is especially focused on supporting the team’s endeavors outside of North America. In a statement, FaZe Clan President Erik Anderson said that they thought this to be one of the biggest sponsorship agreements in esports and Counter-Strike history.
One of the most well-known eSports teams, FaZe Clan features squads in gaming titles like Rainbow Six Siege and Call of Duty in addition to a large following of streamers and influencers. At PGL Major Antwerp 2022, it became the first international team to win a Global Offensive Major. In October 2023, the organization was purchased by Jerry Jones, the owner of the NFL franchise Dallas Cowboys-backed Gamesquare, for a mere $17 million. The market cap then increased to $725 million a year after the company went public on the Nasdaq.
Razer and his co-founder Lucky created the Rollbit online casino platform because they both had a passion for online gaming. By providing rapid deposits and withdrawals for BTC, ETH, and LTC as well as a cryptocurrency trading option, the platform has established itself as a leader in the cryptocurrency gaming market. The platform aimed to do away with the complexity associated with trading on conventional cryptocurrency exchanges.