Swedish Betting Operator Spiffbet Expands to Finnish Market by Relaunching Dormant Pay’n Play Casino

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For SEK300,000 (USD28,300), Swedish online gaming company Spiffbet purchased the dormant Helmicasino.com domain.

Finnish instant (so-called Pay’n Play) casino Helmicasino.com is being purchased by the Swedish operator Spiffbet from an online casino partner that formerly operated the website in Finland. The website, which was operating in the nation under a different license, closed in early 2023 due to modifications to the terms of payment. With a focus on the Finnish market, currently one of the best betting sites in Scandinavia and beyond, Spiffbet, will now relaunch Helmicasino.com under a Malta license.

According to the operator, there will be a substantial increase in expenses beyond marketing for this relaunch. It’s hoped that early next month, the website will be operational in Finland once more. Henrik Svensson, CEO of Spiffbet, expressed that, while they regretted the closure of Helmicasino.com, they also recognized that it was a necessary move because the license’s terms could no longer be met: “We’re happy to offer the casino again to the market with better game selection and better payment options. Spiffbet as a company has brought down the cost level significantly since the beginning of 2022. Now we focus on increasing revenues.” Svensson added that a definite part of this was the introduction of Supersnabbt.se and Helmicasino.com, the first of which was somewhat promising.

Spiffbet Is Moving Forward with Its Larger Expansion Goals

The launch of Supersnabbt.se, which Svensson mentioned, happened last month. With a variety of online casino games, the website launched in Sweden. Supernopea.com, a Spiffbet website that’s currently operational in Finland, operates as a sister brand to Supersnabbt.se. Additionally, Turbovegas is run by Spiffbet in Finland and Sweden, and Metal Casino is available in several markets. This Spiffbet’s brand portfolio will soon include Helmicasino.com.

Regarding broader business objectives, Spiffbet sold its game development company, which actually served more as a division for game development, to Million Games in August. The value of the deal is around SEK3.5m (USD330,000). According to Spiffbet, the division hasn’t helped the company out in the last 12 months. There has also been a liquidation analysis conducted on the segment.

Additionally, the operator stated that the sale signifies a change in emphasis from game development to running an online casino. After the transaction is done, the only priority of Spiffbet will be managing Internet casinos.