New Product Called Pick’Em Enables Brazilian Bettors to Wager on Individual Football Players’ Performance

Brazil’s sports betting industry has welcomed a major innovation with the launch of Pick’Em, a new product from F12 developed in partnership with WA.Technology. This latest addition to Brazil’s growing betting ecosystem allows users to wager on the performance of individual football players, marking a shift from traditional team-based markets to more interactive and personalized betting experiences.

Pick’Em gives bettors the opportunity to select specific football players from a match and place wagers on how they’ll perform in real time. Whether it’s predicting goals, assists, or total minutes played, Pick’Em transforms the way fans (16.6% of Brazilian fans have already bet on football matches on the best online betting sites in Brazil) engage with their favorite athletes. The feature taps into a global trend toward “player prop” betting, which has already proven popular in mature markets such as the UK and the US.

WA.Technology plays a key role by powering the product through its advanced sportsbook platform, ensuring technical reliability and compliance with Brazil’s evolving regulatory framework. F12, meanwhile, positions the launch as a major step in its strategy to expand across Latin America and connect with younger, data-driven audiences who crave interactive betting formats that go beyond final scores.

Why This Is Significant

The timing of Pick’Em’s debut couldn’t be more fitting. Brazil’s regulated betting market is in the middle of an explosive growth phase, with increasing competition among operators and heightened demand for innovation. By centering wagers on player performance rather than match outcomes, F12 is tapping directly into Brazil’s deep football culture — where the passion for individual stars like Vinícius Júnior or Neymar often rivals the loyalty to clubs themselves.

Industry observers see Pick’Em as a statement of intent from both companies. For WA.Technology, it reinforces its commitment to delivering tailor-made betting solutions in Latin America. For F12, it marks a bold evolution from standard betting formats to dynamic engagement tools built around user interactivity, personalization, and entertainment.

Pick’Em could also pave the way for a new layer of sports engagement in Brazil, allowing fans to test their analytical skills and intuition about player form, fitness, and performance metrics. As live-data feeds and micro-markets become more sophisticated, the boundary between sports fandom and predictive analysis continues to blur — and Pick’Em sits right at the heart of that evolution.

Potential Implications & Considerations

• Engagement boost: More variety in bet types often leads to increased user activity and retention.
• Responsible-betting angle: Player-specific markets may encourage impulsive betting; responsible gaming measures will be key.
• Regulatory fit: With Brazil’s legal framework for betting still taking shape, compliance and consumer protection remain top priorities.
• Competition: Rival operators may develop similar offerings, meaning sustained innovation will determine long-term success.

What to Watch Next

Analysts will be closely watching how F12 markets Pick’Em across Brazil’s top domestic leagues and international tournaments. Early indications suggest a mix of national and global coverage, from the Campeonato Brasileiro Série A to UEFA and Copa Libertadores fixtures. Another point of interest will be the range of performance metrics available — whether bettors can only back traditional stats like goals and assists, or if more advanced metrics such as passes completed, distance covered, or saves made will be introduced.

As Brazil’s sports-betting regulation matures, products like Pick’Em will likely influence how authorities define permissible bet types in player-specific markets. For now, both F12 and WA.Technology have positioned themselves as first movers in a space that combines technology, data, and Brazil’s enduring love for football in a single, engaging product.