FIFA Verifies Its First-Ever Official Global Betting Data and Streaming Rights Partner, Starting with 2026 World Cup

AI-based sports data provider Stats Perform has become the first-ever official distributor of betting data and FIFA match streaming rights for bookmakers, according to a company press release.

The International Federation of Association Football (FIFA) has taken a major step toward reshaping how fans and betting operators access World Cup content by naming Stats Perform as its first official worldwide distributor of betting data and live streaming rights. The multi-year agreement runs through 2029 and covers several of FIFA’s flagship tournaments, including the 2026 FIFA World Cup, 2027 FIFA Women’s World Cup, and multiple youth and futsal competitions.

The move is expected to have a direct impact on licensed sportsbooks and FIFA World Cup betting sites, which will now gain access to official match data feeds and authorized live streaming services tied directly to competitions governed by the sport’s primary body.

This partnership represents FIFA’s most comprehensive move yet into the data-driven sports ecosystem, signaling a stronger focus on digital engagement, regulated betting markets, and official content distribution.

What Partnership Includes

Under the agreement, Stats Perform will deliver official FIFA match data and streaming services using its established platforms. The company’s RunningBall division will supply ultra-fast betting data feeds used by sportsbooks for in-play markets, trading models, and settlement tools. Meanwhile, Opta will provide detailed match statistics, player performance data, and analytical insights to licensed operators.

In selected regions, live match video will also be distributed via Stats Perform’s Bet LiveStreams service, allowing approved betting partners to offer real-time viewing experiences directly tied to official FIFA competitions.

2026 World Cup Set to Lead Rollout

The upcoming 2026 FIFA World Cup will be the first tournament fully covered under this deal. Hosted across the United States, Canada, and Mexico, the event will be the largest in World Cup history, featuring 48 teams and 104 matches.

With this expanded format, the availability of official data and streaming services is expected to play a major role in enhancing fan engagement. Licensed betting platforms will gain access to faster, more reliable match updates and deeper performance analytics, while viewers will benefit from official streams and real-time statistics integrated into live coverage.

FIFA’s Commercial Strategy Enters New Phase

FIFA officials have emphasized that the partnership is designed to modernize how football’s biggest competitions are delivered to global audiences. According to FIFA’s commercial leadership, the goal is to create high-quality official products that benefit fans, broadcasters, and licensed partners alike.

The deal reflects a growing trend among major sports organizations to centralize data rights and monetize official match feeds. By controlling how its competition data is distributed, FIFA strengthens brand protection while opening new commercial revenue streams tied to technology and regulated betting markets.

Stats Perform Expands Its Global Football Footprint

For Stats Perform, the agreement significantly expands its portfolio of elite sports properties. The company has positioned itself as a leader in AI-powered sports data and analytics, already working with numerous leagues, broadcasters, and betting operators worldwide.

Company leadership described the partnership as a major milestone, highlighting that official FIFA competitions will now benefit from enhanced performance metrics, predictive models, and next-generation fan engagement tools powered by artificial intelligence.

Additional Tournaments Covered Through 2029

Beyond the men’s and women’s World Cups, the agreement also includes coverage of several international tournaments:

• FIFA U-20 World Cups (2027 and 2029)
• FIFA U-20 Women’s World Cups (2026 and 2028)
• FIFA Futsal World Cup 2028
• FIFA Women’s Futsal World Cup 2029
• FIFA Intercontinental Cup from 2026 to 2029

This wide scope ensures consistent official data availability across FIFA’s global competition calendar.

What This Means for Future of Football Coverage

As football continues to evolve in the digital era, the FIFA–Stats Perform partnership marks a shift toward centralized, official content distribution supported by advanced technology. Fans can expect richer match insights, faster live updates, and more interactive viewing experiences, while licensed operators gain access to premium data products directly from the sport’s governing body.

With the 2026 World Cup approaching, this collaboration could set a new industry benchmark for how major sporting events integrate data, streaming, and fan engagement on a global scale.