UK’s Leader in Providing Sports Betting Data and OpenBet Join Forces to Deliver Enhanced Sportsbook Stats Globally

TXODDS and OpenBet, both from the UK, have teamed up to improve the distribution of sportsbook data worldwide. The partnership brings together TXODDS’ sports betting statistics with OpenBet’s platform infrastructure and worldwide operator network.

In a major move for the sports betting industry, TXODDS (leading sports betting data provider in the UK) and OpenBet (UK’s sportsbook technology, content, and services provider) have announced a new global partnership that integrates the former’s cutting-edge data engine into the latter’s sportsbook platform — promising faster, more accurate odds delivery and improved experience for operators worldwide.

Under the agreement, OpenBet will embed TXODDS’ next-generation data-delivery solution, Tx FUSION, directly into its Trading System. This integration enables sportsbook operators — from major international brands to regional firms — to tap into Tx FUSION’s real-time, multi-source odds and data feed through a single installation.

The deal also incorporates analytics by Lacerta Sports, the B2B analytics arm of Starlizard, adding advanced pricing models and data-driven insights to the feed.

What Partnership Means for Sportsbook Operators

• Speed and accuracy gains — With ultra-low latency updates, sportsbooks can react faster to market movements, giving operators better control over risk and pricing.
• Simpler integration — Operators can integrate real-time odds and data using a single feed, eliminating complexity and reducing time-to-market.
• Wider market accessibility — Smaller or regional sportsbook operators now gain access to data and pricing quality that previously required large in-house trading teams, helping level the playing field in regulated markets globally.
• Enhanced market depth — By combining multi-source odds and advanced modelling, operators can offer deeper and more dynamic markets to their customers, both for pre-game and in-play events.

As competition intensifies among online sportsbooks, this collaboration positions OpenBet-powered platforms to deliver more responsive and competitive betting experiences, which may translate to broader choices and better value for bettors exploring different book operators — including those listed as reputable bookmakers’ websites.

Why TXODDS-OpeBet Collaboration Matters

The partnership between TXODDS and OpenBet comes at a time when the sports betting market is rapidly expanding across new jurisdictions, and demand for robust, scalable, and compliant sportsbook infrastructure is growing. By combining their strengths — OpenBet’s global platform reach and regulatory breadth, and TXODDS’ speed and data precision — the collaboration delivers a turnkey solution for operators seeking to upgrade or expand their offering.

For bettors, it could mean more competitive odds, a wider selection of betting markets, and more reliable real-time betting experiences. For operators, the unified feed reduces complexity and operational overhead while providing a scalable, quality data backbone.

All in all, the new TXODDS–OpenBet partnership signals a shift towards more data-driven, scalable, and accessible sportsbook solutions worldwide. As the integration rolls out across regulated markets, both operators and bettors could soon enjoy a better, faster, and more competitive betting landscape.