Parimatch Helps European Cricket Thrive Through Betting Partnership with Organization in Charge of Tournaments in Continent

The European Cricket Network (ECN), which oversees tournaments throughout Europe, will now have Parimatch, an international sports betting company based in Cyprus that was founded in Ukraine and operates throughout Europe, as its official betting partner.

The two have now teamed up for every early 2024 European Cricket Network (ECN) men’s and women’s tournament, including the European Cricket League, European Cricket Series (ECS), and European Cricket International (ECI) – all competitions that will find their place at markets of Parimatch but also other sportsbook offering deposit bonuses.

The agreement also aims to combine the gaming group’s commitment to developing the sport with ECN’s considerable worldwide reach, as well as the CIS (the Commonwealth of Independent States, a regional intergovernmental organization in Eurasia that represents countries established out of the former Soviet Union).

Collaboration Commenced at Inaugural Women’s EURO

Parimatch supported the inaugural Women’s European Championship in 2023, a historic occasion for the sport in question.

Additionally, it’s anticipated that the agreement will be crucial to the development of cricket in Europe and the realization of the ECN’s goal of cricket becoming the “premier summer bat and ball team sport in the region for generations to come”.

Moreover, the ECN and Parimatch have emphasized how dedicated they are to advancing cricket across all platforms.

Parimatch Still Looking for New CEO

As the official betting partner, Parimatch will be essential in helping the ECN fulfill its purpose by improving fans’ overall cricketing experience and making a major contribution to the growth and popularity of the game throughout the continent.

Together with being the official betting partner of Leicester City FC, the operator is also the master sponsor of Botafogo in Brazil and the Paulistão, the top-tier professional state football league in the Brazilian state of São Paulo, which will begin play in 2023.

Following Maksym Liashko’s retirement as Managing Partner and CEO, Parimatch Group is still looking for a new CEO.