Linebet Becomes Official Partner of Athletic Bilbao, Deepening Its Global Push Into World of Sports

The Lienebet gambling brand continues to strengthen its global presence by announcing a new partnership with the legendary Spanish men’s football club Athletic Club, commonly known as Athletic Bilbao, for the 2025-26 season.

Linebet has officially been named a partner of the Spanish LaLiga EA Sports club Athletic Bilbao for the 2025–26 campaign, wherein the Basque club is only sixth in the title favorites’ list by looking at the outright odds of the best bookies for football with La Liga markets, marking another bold step in its efforts to expand its global footprint. The agreement designates Linebet as the Official Betting Partner in Africa for the 2025–2026 seasons.

Partnership Built on Engagement and Exposure

Under this new collaboration, the eight-time Spanish champions’ fans—especially across African markets—can expect a range of exclusive features, including:

• Unique behind-the-scenes and digital content centered on the team,
• Special promotional offers and bookmaker campaigns crafted for the club’s supporters,
• Innovative formats aimed at connecting fans more closely with the club experience.

Linebet, the Curaçao-licensed gambling operator, says the partnership aims not only to reinforce its leadership in the betting industry but to deliver “a new, vibrant experience for football fans.”

The deal leverages Athletic Bilbao’s passionate following across the continent to deepen brand presence and market positioning. According to media reports, the partnership will be driven through localized content, joint campaigns, and assets tailored for individual African markets.

Strategic Goals and Market Reach

By naming Linebet as its official betting partner in Africa, “The Lions” gain access to a structured entry point into key markets across the continent. Linebet, in turn, secures legitimacy through association with a storied European club.

Beyond visibility, the collaboration foregrounds responsible gaming practices. Campaigns are expected to incorporate age gating, geofencing, disclaimers, and compliance with local regulations. The partnership is also expected to support community programs, local activations, and grassroots initiatives as part of its long-term approach.

Growing Portfolio of Sports Alliances

This latest deal comes on the heels of Linebet’s recent renewal of partnerships with AS Monaco and football legend Djibril Cissé. With these three marquee partnerships, Linebet underscores its ambition to become a dominant name in global sports marketing and iGaming.

The extension with Monaco covers its sub-Saharan African and MENA markets, while the affiliation with Djibril Cissé adds a strong ambassadorial dimension to its brand portfolio. Together, they reflect a strategy to blend local relevance with international sporting prestige.

What to Watch

As the 2025–26 season unfolds, fans and observers will look for several key indicators of success:

• The resonance of the exclusive content and how deeply it engages fans,
• The uptake and popularity of promotional offers tailored to club supporters,
• The effectiveness of new interaction formats in building community,
• Brand recall and sentiment shifts in target markets, and
• The implementation of safeguards and compliance to ensure responsible play.

Ultimately, by linking with Athletic Bilbao, Linebet isn’t just adding another sponsorship to its roster. It is crafting a narrative that merges football heritage with digital innovation—one that appeals to modern fans across continents.

With this move, Linebet signals that it’s not just betting on games — it’s betting on global fandom, localized engagement, and responsible growth.