Euro 2025, Won by England, Shows There’s Increased Interest in Women’s Football Betting

Interest in UEFA Women’s Euro 2025 matches has increased significantly compared to the 2022 tournament, according to bet365.

The UEFA Women’s Euro 2025 data from the operator that’s constantly high in bookmakers’ rating emphasizes even more how much bigger interest women’s football is receiving from customers in the industry.

This year, there was a lot of media coverage of the Euro. With 4.4 million viewers, the England vs. Wales group stage encounter was arguably the most noteworthy. The 4.4 million viewers of the group stage match were almost twice as many as those who watched Chelsea vs. Paris Saint-Germain in the final of the recently expanded and heavily promoted FIFA Club World Cup, even though this number was clearly outnumbered by the millions who watched the semifinals and final.

Therefore, it should come as no surprise that this media involvement results in betting engagement. In comparison to Euro 2022, bet365 reported a 64% rise in betslips and a 44% increase in takes. In contrast to the 2022 tournament, betslips on bet365 showed a 63% and 56% increase in stakes for the final, which saw underdog England defeat favorite Spain to win their second consecutive Euros trophy.

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International presence was a notable change in bet365’s data from 2022, but it still reflected the brand’s global portfolio, which includes operations in North America, Latin America, and Europe.

With 24.75% of betslips and 23.4% of stakes, England continued to be one of the top 10 games for betting activity according to the business. These were Sweden vs. England, England vs. Italy, and England vs. Spain.

However, Italy and Spain both had four appearances in the ten most popular fixtures, including the matchup, illustrating bet365’s global reach. This may indicate that national team competitions like the World Cup and Euro are driving the expansion of women’s football as a betting event both domestically and abroad.