Boxer-Influencer Jake Paul Launches Fourth Gambling Product Under His Betr Brand

Betr, co-founded by a professional boxer and social media influencer Jake Paul, has taken another major step in its rapid growth strategy, officially rolling out its social casino product across more than 30 U.S. states, further strengthening its push toward becoming a full-scale gaming “super app.”

The launch marks a significant milestone for the company, which continues to expand beyond its original pick’em fantasy sports roots into a multi-product ecosystem.

Fourth Product Completes the Ecosystem

The newly launched social casino becomes the fourth active offering within the Betr platform (where an American professional boxer, influencer, actor, and one of the highest-paid YouTube creators ever, Jake Paul, has an involvement as co-founder), joining:

Betr Picks (daily fantasy sports)
Betr Social Sportsbook
Betr Arcade (skill-based games)

All of these products now operate within a single app and shared wallet system, “supper app” aiming to simplify the user gaming experience by eliminating the need for multiple accounts across different platforms.

Paul confirmed the rollout on X, highlighting the company’s expanding footprint across the U.S. market.

“Super App” Vision Takes Shape

Betr’s broader ambition is clear: to build a unified gaming platform that combines multiple verticals into one seamless experience.

Instead of switching between separate apps for sports betting, casino games, or fantasy contests, users can access everything in one place. This approach mirrors a growing industry trend, as companies look to reduce friction and increase engagement through consolidation.

The strategy also positions Betr as an early mover in the race toward an all-in-one betting and gaming ecosystem.

Timing Launch for Maximum Impact

The full rollout comes during one of the busiest betting periods of the year, with major sporting events driving heightened user activity.

By launching its social casino now, Betr is capitalizing on increased demand while expanding its reach into a broader entertainment segment that doesn’t always require traditional sportsbook licensing.

Signal of Shift in How Gaming Platforms Are Evolving

The addition of a nationwide social casino offering signals a shift in how gaming platforms are evolving.

Rather than focusing on a single vertical, operators are increasingly building multi-product ecosystems designed to keep users engaged within one environment.

For players, this means more options—but also more complexity when choosing where to play, which is why our comparison platform tracking the best online bookie options continue to gain relevance as the market expands.

Prediction Markets Integration into His Platform Announced by Paul

The company isn’t stopping here.

Betr and Paul have already announced plans to integrate prediction markets into the platform through a partnership with Polymarket, potentially adding a fifth product layer later in 2026.

If successful, the platform would combine fantasy sports, a social sportsbook, casino-style games, skill-based competitions, and prediction markets—all within a single app.

Betr Turns into Central Hub for Digital Gaming Experience

Betr’s latest launch reinforces its aggressive expansion strategy and highlights a broader shift in the gaming industry.

With four products now live across much of the U.S., the company is positioning itself not just as another operator—but as a central hub for digital gaming experiences.