BETER and Playtech Form Partnership to Provide eSports Content

Playtech, the top gambling technology provider worldwide, has teamed with BETER. Customers of Playtech will be able to access BETER’s portfolio, which includes the company’s industry-leading eSports solution, thanks to the partnership.

In order to include its eSports content, such as ESportsBattle tournaments, within Playtech’s platform, BETER has partnered with the gambling software development company founded in 1999.

Through the agreement, Playtech’s operator partners will be able to take advantage of the enormous demand for eSports betting by providing this audience with fast-paced wagering activity through proven content. The deal’s subject, BETER’s ESportsBattle, offers up to 50 markets per event and over 35,000 events monthly. With this number of betting markets per event, the competitions, which include a variety of eSports titles, give gamblers a wide range of choices on eSports betting sites and year-round coverage. With coverage available around the clock, eSports betting is possible with an average margin of 7.5%.

Other BETER’s Important Partnerships

BETER increased its capabilities earlier in 2024 by introducing sophisticated data visualization tools in collaboration with Grid, a live data source. This includes tools like real-time analytics widgets and The Map Winner Prediction Tracker, which were intended to increase user engagement by providing more in-depth information during esports events.

To expand its eSports capabilities in Spain and Latin America, Cyprus-based next-gen premium eSports and sports content provider and Codere inked an agreement in August 2024. Furthermore, BETER’s presence in African markets was increased in July 2024 through a deal with SportyBet.

Playtech, Pioneer of Omnichannel Gambling Tech

With its integrated platform technology, Playtech ONE, Playtech is the forerunner of omnichannel gambling technology. Playtech ONE provides CRM, single wallet capabilities, data-driven marketing skills, and responsible gaming solutions on a single platform for all product verticals, including retail and online.

Providing business intelligence-driven gambling software, services, content, and platform technology across the most popular product verticals in the gambling industry, such as casinos, live casinos, sports betting, virtual sports, bingo, and poker, Playtech is the industry leader in technology. Government-sponsored organizations, land-based casino groups, and the top online and retail operators in the sector all purchase Playtech’s technology on a business-to-business (B2B) basis.