Bayern and Betano Start Multi-Year Global Relationship

Betano has become the exclusive betting partner of FC Bayern München for three seasons (2025–2028), with branding on the Allianz Arena, the club’s digital channels, and the sleeve of the training kit.

FC Bayern Munich, one of Europe’s most storied men’s football clubs, and a prominent international online sports betting operator, Betano, have reached an agreement to form a new collaboration, which is expected to last at least three years.

A major partnership between two well-known companies in the sports and gaming industries—a record 34-time German Championship winner and Kaizen Gaming’s premium online betting site and online sports betting and gaming brand with a well-established presence across numerous markets in Europe, the Americas, and Africa—will be marked by the partnership, which was announced in early July 2025, and will see Betano become Bayern’s exclusive sports betting partner.

What Will Collaboration Include?

The agreement will see Betano’s branding prominently displayed in Bayern’s home stadium, the Allianz Arena, as well as in the team’s official communications and digital platforms. In order to reach Bayern’s enormous worldwide fan base, the partnership will involve a number of cooperative marketing activities, fan interaction campaigns, and unique content. The multi-year agreement will strengthen Betano’s expanding footprint in European football and the broader sports betting industry.

With the support of prominent football teams and competitions, Betano has quickly spread throughout Europe and Latin America. The business is well-known for its cutting-edge betting technology, live streaming features, and commitment to responsible gaming. It’s anticipated that the collaboration with Bayern would increase Betano’s brand awareness even more, particularly among German and international football enthusiasts.

The agreement comes as sports betting alliances are growing in popularity in European football, giving teams access to new sources of income and chances to interact with supporters. The partnership with Betano is a calculated step for Bayern to improve its digital services and fortify its international business portfolio. Fans can anticipate Betano being included in Bayern’s matchday experience, digital platforms, and exclusive promotions as the 2025–26 Bundesliga season draws near.

Reflecting broader trends in fan participation and the commercialization of football, the agreement highlights the increasing synergy between professional sports organizations and the online betting industry.