Incentive Games and Betway Announce Their Collaboration to Offer Cutting-Edge Football Prediction Game

Leading B2B game developer from the UK (Scotland-based to be more precise), Incentive Games, revealed a strategic alliance with world-renowned online gambling and betting company Betway, also from the UK but headquartered in Malta, to create a brand-new free-to-play football game.

This new football prediction product, which will launch in the UK and Ireland this football season, was meticulously designed by Incentive Games’ developers to guarantee seamless integration and improve user engagement. Customers of Betway already had the opportunity to place bet builder-style wagers during the last weekend games in September in order to win actual cash prizes.

The Incentive Labs team, a group of R&D, data, and AI experts who are enthusiastic about transforming data into original solutions, will work behind the scenes to analyze user touchpoints and further customize the games using clever segmentation and AI rewards after the game is live.

How Game Works?

This is how the game will function:

• Players can enter the game Monday through Friday and disclose the schedule for the matches that will take place the next weekend.
• There will be two win criteria for every fixture that’s published.
• Over the weekend, players come back to the game to watch the real match outcomes.
• The users receive a prize if the revealed fixture satisfies both win conditions.
• The potential prize increases with the number of fixtures that satisfy the win conditions. Users could win a piece of the main prize if they match all five fixtures (a perfect 5/5).

What Does Combination of Free-To-Play Gaming and Real Cash Prizes Bring?

Football is still one of the most popular sports in the world, both for watching and betting – this also applies to imaginary football, i.e. fantasy football games where persons involved take roles of managers for which there are even fantasy football betting sites as well – and this new collaboration between Incentive Games and Betway is expected to completely change how supporters engage with the game.

The two firms hope to provide a solution that improves the fan experience while encouraging more loyalty and engagement by fusing free-to-play games with actual cash incentives.

As we said, this football season will mark the formal launch, giving Betway players in the UK and Ireland a new and exciting way to enjoy their favorite sport.